Defensive analytics
Click fraud defense and defensive web analytics in one platform — evidence for every paid visit, not another vanity dashboard.
Most teams go live in minutes · cancel anytime
PPC Armor applies layered exclusion — audiences, IPs, networks, and referrers — so wasted CPC is reduced before the next invoice cycle.
Google Ads
Google, YouTube
Meta Ads
Facebook, Instagram
Microsoft Ads
Bing, Yahoo, AOL
Your exclusions, your thresholds. Start with proven click-fraud rules, then tailor policy to how each account buys traffic — without a custom engineering project.
Suspicious visits can feed exclusion audiences that sync into your campaigns, reducing how often low-quality traffic sees your ads again.
Flagged IPs and networks can be pushed into Google Ads exclusion lists within seconds, so known waste ranges stop charging CPC.
Surface low-quality referrer domains and block them in-platform — instead of discovering the leak only in month-end reporting.
Connect an account, paste the template, protect campaigns
Device fingerprints, network context, and risk scores sit alongside engagement — so media and finance share one evidence trail.
Rich datapoints on every paid visit, including a durable device fingerprint you can follow across sessions.
Each session carries a clear risk view for bots, unusual devices, repeat hits, and evasion patterns — without a data science stack.
Move past a blunt bounce flag. See how visitors actually moved so quality debates start from shared evidence.
Open a workspace →Free plan available · one-time setup
Connect the networks you already buy on, paste one tracking template, and keep Final URLs clean for shoppers.
Import campaign context so each click shows where spend originated — Search, Display, Video, Shopping, Performance Max, and Meta placements.
Paste the PPC Armor tracking template. No developer sprint required, and the page shoppers open stays fast.
Transparent click tracking is configured for you, improving paid accuracy without inventing a new landing path.
Transparent click tracker
A defensive analytics surface built for paid traffic — lighter than a custom GA build, clearer when you need to explain a spike.
Monitor traffic as it arrives, spot trend shifts early, and drill into any dimension without rebuilding a report.
Move from aggregates into a single visitor journey — interactions, timing, and related sessions in one timeline.
Define the segments that matter, save them as views, and share the same lens with your team.
Route response from the same filters you use to inspect risk — so action does not depend on someone watching a chart all day.
Email yourself or the team when a traffic segment crosses a threshold you define.
Push events into the tools you already run — ops, Slack, or custom automation — via webhooks.
Download CSV on demand, or schedule daily, weekly, or monthly deliveries for finance and agencies.
From media and growth teams
“Within the first week we finally saw which clicks were burning budget. Exclusion audiences tightened themselves, and support answered when we had account questions.”
“Session detail made suspicious spikes obvious. We stopped arguing about creative when the problem was traffic quality — and the budget went further.”
“Other tools felt like a project. Here we pasted the template, invited the team, and the console was clear enough for weekly ops reviews.”
“Onboarding stayed short, the UI stays out of the way, and analytics give enough depth for client reporting without another spreadsheet.”
“We needed click and session context beyond what Google or Meta expose in-platform. PPC Armor became the shared source of truth for paid quality.”
Clear analytics with protection layered in.
Keep more of the budget on valid intent.
Separate real buyers from automated noise.
Pressure-test whether inquiries look genuine.
Reduce fake trials and signup abuse.
Standardize exclusions across campaigns.
Cancel anytime — no long-term contract required
Real people on support, from Sheridan, Wyoming — available when something looks off in an account.
Run multiple sites from one account when you manage a roster or a multi-brand stack.
Bring media, analytics, and finance into the same workspace so everyone sees the same session evidence.
Plans scale with usage and growth. Review Pricing for envelopes, then Get started so we can provision a workspace.
GDPR & CCPA ready · Transparent click tracker
Choose a plan that fits, go live in minutes, and keep every click accountable.