Free
For implementation & testing
$0 USD
Free forever
- 50 sessions (clicks)
- 1 site
- 1 user
- Fully featured
Easy & free to start, scales with you
Scalable pricing plans that align with your usage and growth. There’s even a free plan to help you get started.
Growth · most popular
Self-service plans that grow with your usage
From $80 USD
Billed monthly
- From 10,000 sessions
- Up to 5 sites
- Up to 10 users
- Fully featured
Enterprise
Larger volumes & agencies
$490 USD
Billed monthly
- 250,000 sessions
- Unlimited sites
- Unlimited users
- Fully featured
| Growth band | Sessions | Sites | Users | Monthly |
|---|---|---|---|---|
| Growth 10 | 10,000 | 5 | 10 | $80 |
| Growth 25 | 25,000 | 10 | 25 | $150 |
| Growth 50 | 50,000 | 15 | 50 | $280 |
| Growth 75 | 75,000 | 25 | 75 | $350 |
| Growth 100 | 100,000 | 30 | 100 | $400 |
Workspaces are invoiced after you get started. There is no card checkout on this site. Cancel anytime, no commitment or contract.
What’s included
Supported ad networks
- Google Ads — Audience, IP, network, and domain exclusion. Search, Demand Gen, and Display fully supported. Shopping & Performance Max via the tracking template.
- Meta Ads — Audience exclusions for all campaign types.
- Microsoft Ads — Audience exclusions for all campaign types.
- Other networks through GTM events and UTM source.
Analytics features
- Track through the click tracker
- Realtime / live analytics
- Advanced filtering, saved and pinned views
- Share views with team
- Inspect sessions with a timeline
- Fingerprint, channel, click IDs, referrer, device, IP, risk, engagement, custom events
Click fraud features
- Fully configurable rules
- Audience pixel exclusion
- Exclude IPs and networks
- Exclude referrer domains
- Export data for invalid-click refund forms
- Email notifications, webhooks, and scheduled CSV exports
Pricing questions
They are essentially the same thing. PPC Armor links multiple clicks from the same device into a “session” (a browsing session). If someone clicks your ad multiple times, they’ll be counted as separate sessions. But if a visitor lands and then browses a few pages, that’s counted as a single session.
A site is defined by a domain name. If your site has multiple subdomains but you want to manage them as one, you can treat them as a single site. You can also treat each subdomain as a separate site if you prefer. All settings and analytics are grouped around the site.
We’ll send you an email when you’re approaching the limit. You can then choose to upgrade at any time. The upgrade will happen as soon as the new workspace is invoiced.
You can try any paid plan free for 7 days, no obligation or risk. If you choose to cancel before the 7 days is up, you won’t be charged, and your plan will return back to the free plan.
Sure, you can downgrade to any plan, or cancel a paid subscription at any time. Downgrades to another paid plan happen immediately; cancellations go into effect at the end of your billing period.
There’s no limit to the number of ad networks you can connect, but each site can only be associated with one of each supported ad network at a time (i.e. one Google Ads account and one Meta account).