Configurable by design
Start with proven click-fraud rules, then tailor exclusions to how each account buys traffic — across the networks you connect.
Click fraud features
Keep invalid traffic out of your paid campaigns
Layered exclusion for bots, farms, competitor drain, and junk sources — with session evidence when finance asks where the budget went.
Connect, paste the template, protect — often the same day
Audience exclusion
Suspicious visits can feed exclusion audiences that sync into campaigns, reducing how often low-quality traffic sees your ads again.
IP & network exclusion
Push flagged IPs and networks into Google Ads exclusion lists within seconds so known waste ranges stop charging CPC.
Referrer screening
Surface low-quality referrer domains and block them in-platform instead of discovering the leak only in month-end reporting.
Invalid traffic rarely arrives as one neat pattern
Bots, farms, rival clicks, and junk sources all look different — PPC Armor keeps them inspectable so you can exclude with confidence.
Bots & scrapers
Automated hits often repeat or land on bad destinations. They stay off the shopper path and remain visible in session analytics.
Click farms
Repeated junk clicks leave timestamps and reason codes you can attach when filing a refund or tightening exclusions.
Competitor drain
Rival CPC still costs money. Session evidence shows whether the declared landing cleared, so you stop paying for traffic that never should have reached the page.
How protection works
Detect. Diagnose. Protect. Three steps, one tracking template.
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1
Detect
See whether the declared landing is even a real webpage. Missing pages, raw IPs, or app links are logged and excluded.
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2
Diagnose
Inspect the session timeline — timestamps, IP, user-agent, and reason codes — so ops and finance share the same story.
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3
Protect
Valid clicks continue. Unwanted traffic is excluded and stays visible in reports when spend is questioned.
Stop paying for clicks that never convert
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