Blog
Practical notes on click fraud, defensive analytics, and keeping ad spend on real visitors.
A practical playbook for advertisers who want click fraud protection and clearer session analytics in one place — without adding friction to the landing page.
Read articleWhy automatically created exclusion audiences refine targeting faster than manual IP lists alone — and how to use them across Search, Demand Gen, Display, and Meta.
Read articleWhy a one-page analytics view built for paid clicks beats another custom GA dashboard when you need to spot fraud, risk, and wasted spend.
Read articleHow agencies run multiple client domains from one PPC Armor account — with shared views, team seats, and exports clients can actually understand.
Read articleA field guide to the risk and engagement signals that separate real paid demand from automated junk — so you fix traffic quality before you slash spend.
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